The Industry Shift
Why Media Needs
a New Operational Model
As media consumption goes digital and decentralized, traditional operational models struggle to keep up. Broadcasters, OTT platforms, and content owners are facing rising costs, increased complexity, and the need for speed and agility.
There’s an urgent need for centralized, tech-driven hubs that can streamline operations and scale intelligently.
Ingest
Quality Check
Playout
Monetization
Analytics
Distribution
What is an MCC?
Introducing
Media Capability Centres (MCC)
MCCs are centralized, cloud-enabled, AI-powered ecosystems designed to manage end-to-end media operations—production, playout, archival, monetization, and more—from a single point of control.
Why India is the Ideal MCC Hub
India: The Emerging Global Nerve Center for Media
With a large talent pool, advanced digital infrastructure, and a cost-effective operating environment, India is uniquely positioned to host MCCs that serve global media companies.
Key Advantages
24x7 Operational Capability
Multilingual Media Handling
Proven Expertise in Broadcast & OTT
Strategic Cost Efficiency
How Skandha Powers Global MCCs
At Skandha, we architect and run MCCs tailored to your business goals. From AI-powered workflows to hybrid cloud infrastructure, we help digital-first organizations scale with precision and speed.
Content Workflow & Distribution
Live Sports Streaming & Playout
Advertising & Automation Operations
Cloud Infrastructure & DevOps
Trusted by
Your Roadmap to Building an MCC
Start Your MCC Journey in 4 Steps
Discovery
1
Assess operational goals and media landscape
Design
2
Create a modular MCC architecture
Deploy
3
Implement AI-led, cloud-based systems
Scale
4
Expand capabilities, integrate automation, and grow globally